Project Life is a national movement to increase the potential pool of bone marrow and tissue donors by testing and registering college students with a simple cheek swab.

Luke Kuechly, Carolina Panthers linebacker, 2013 NFL Defensive Player of the Year, Project Life Movement ambassador

Media Contacts:
David Lindsay
Project Life

Steve Luquire
Luquire George Andrews


Standout Linebacker Recruits College Students for Life-Saving Program

CHARLOTTE, N.C., December 13, 2013 – Project Life, a national nonprofit that registers college students for bone marrow and tissue donation, is proud to announce that Carolina Panthers star linebacker Luke Kuechly has become an ambassador for the organization.

Kuechly was the National Football League’s defensive rookie of the year in 2012, and is quickly becoming recognized for his talents on and off of the field.

“Luke has graciously offered his support for Project Life and its mission to save lives,” said David Lindsay, executive director of the movement, who was a bone marrow recipient almost 25 years ago. “Project Life’s sole purpose and focus is to increase the pool of potential donors by reaching out to young, healthy college students because they provide the most successful matches.”

Kuechly, 22, has embraced the program because a simple solution can have huge results. By joining the national registry for marrow and tissue donors, volunteers can provide a potential cure for thousands of patients diagnosed annually with leukemia, lymphoma, or other blood cancers such as sickle cell anemia.

“I was surprised by how easy and painless it is for people to get on the registry,” said Kuechly. “A simple swab of the cheek could help save a life, so we should rally around this cause. Every successful match makes you cheer, and hopefully will motivate college communities to sign up more potential donors.”

Founded at Davidson College more than 20 years ago, Project Life is building awareness campus by campus and organizing registration drives to help save lives that don’t have to be lost. Now based in Charlotte, this grassroots, student-driven movement asks potential donors to swab their cheeks to be typed for a national database. If doctors find a match for a patient, they contact the volunteer to request bone marrow or tissue donation.

Project Life has registered more than 8,000 potential donors. Participating colleges include those in the predominantly African-American Central Intercollegiate Athletic Association (CIAA), which can help a population of patients particularly in need of matching donors. By spring of 2014, Project Life anticipates 25 colleges and universities will have established chapters, which can host volunteer recruitment donor drives on their campuses.

About Project Life
Founded in 1990 at Davidson College in Davidson, N.C., Project Life is a national collegiate program and generational movement committed to curing cancer and other diseases by identifying and registering volunteers for marrow and tissue donation. For more information, please visit or call 704.307.2542.